According to Wikipedia, the term “branding” is derived from the technique of marking livestock with a red-hot iron. But your brand is more than just a means of tracking your assets. It has its own personality, with physical features and psychological values. At Rinaldi, we enhance your brand by highlighting this identity.
We are also experts in the art of establishing dialogue between your brand and the consumer, both in the mass media and in the social media universe. See demo
At Rinaldi, we begin by establishing an orientation plan that defines the avenues for establishing and maintaining the link between your brand and the consumer.
We then propose creative, effective and esthetic communication solutions to create this proximity connection. See case study
From traditional advertising to Web campaigns, from public relations to interventions on the social networks, from promotional campaigns to event actions, your communication will be integrated constantly.
Strategic planning defines your business communication intentions. Ad creation has to meet just one challenge: to give your offer a relevant and impactful expression. At Rinaldi, this translates into the following challenge for the Creative Department: find the big idea that will express your brand identity simply. Review demo
Copywriting and Artistic Direction will combine all their creative resources to engrave your message in the consumer’s mind.
Designers and desktop publishers form the creative core of the Rinaldi agency. Creative responsibility is also assured by an
Artistic Director. See team
Whether it involves creation of a logo, Web videos, magazine ads, exhibition stands or giant posters, Graphic Design always provides visual conceptualization to serve your band.
To convey your message, we take a specialized approach to targeting audiences, whether the general public, the core target audience or the fringe, regardless of whether your clientele is Web-based or mobile, mass market or niche. See case study
We then select the traditional and emerging media to create the appropriate mix for your brand.
Based on this tightly controlled circulation, the relationship between your brand and the consumer will become a unique, engaging and lasting experience.
