After studying fine arts, Patrick went on to become a well-known art director at major agencies, something he has pursued for the past 12 years. This captivating career has allowed him to explore the world of advertising. He approaches communication with amusement, sensitivity, and a critical eye. And the perspective he gets from his profession has influenced his life choices: his sense of action has taken him to the badminton court, the ski hill, and the commotion and exhilaration of family life. Both active and contemplative, his work expresses his search for balance in visual communication – finding ways to bring together originality and relevance.