RINALDI COMMUNICATION MARKETING CREATES COMMUNICATIONS CAMPAIGN FOR STRANGERS IN THE NIGHT.
Rinaldi Communication Marketing will be developing the advertising campaign for the Strangers in the Night culinary event - now in its sixth year - for the Starlight Children’s Foundation whose mission is to enrich the lives of sick children through sporting and cultural activities, entertainment and family outings. The benefit gala, which will take place on June 26, 2010 under a tent at Fairview Pointe Claire, will showcase 75 of Montreal’s finest restaurants featuring mouth-watering gastronomic fare. Participants will also enjoy a live performance by Martha Walsh of the singing group The Weather Girls. Publicity for the event includes a web site, www.strangersinthenight.ca, outdoor and on-site signage, and print advertisements. The gala would only be possible with the generous collaboration of numerous sponsors, in particular, Café Union, Broccolini and Fiesta.
Monday June 21 2010
Rinaldi and La Petite Bretonne are taking a bite out of television
For the first time in its history, La Petite Bretonne will be appearing on television. The North American leader in the production of mini-croissants and mini-chocolatines is launching a 15 second friendly and colloquial television spot, which will have as its theme « Pour des matins extra » (loosely translated : “For wonderful mornings”). The spot will air for the first time on November 29th during the « Tout le monde en parle » show. It will continue to air on several networks until the end of December and will come back for a second run at the beginning of 2010. Rinaldi Communication Marketing undertook the creation and production of the campaign as well as the media planning and purchasing.
Sunday November 29 2009
New Parternship between Rinaldi Communication Marketing and La Petite Bretonne
The Rinaldi agency is very pleased to announce a new partnership with La Petite Bretonne. La Petite Bretonne, a north american leader in the preparation of micro-croissants decided to entrust the agency with a mandate to define the strategic planning and elaborate and produce all the creative communications tools. The mandate will also include the media planning.
Monday November 02 2009
Rinaldi has been awarded the mandate for the 2009 edition of the ITHQ Foundation’s gastronomic event, Le Grand Dîner de la rentrée
Next September 21st, twelve advanced culinary training finalists from the ITHQ will concoct their favourite dishes for an assortment of handpicked guests. These dishes can be found on the menus of several renowned restaurants in France that hosted these young graduates during their 3 month internship. The organizer of this prestigious event, the Fondation de l’institut de tourisme et d’hôtellerie du Québec (FITHQ), has chosen Rinaldi as its communications specialist for their invitations, reply cards, menu, letterhead, etc. The visuals for the advertising material will be based on the refined and elegant chef’s hat. All benefits from the evening will help create an entrepreneurial support fund for the hotel and restaurant industry.
Thursday September 03 2009
Third Segment of the New Fantino & Mondello Deli Line Launch
Rinaldi Communication Marketing has been entrusted with the mission of implementing the third segment of the Fantino & Mondello line of fine deli products. Young chef Stefano Faita is the brand’s spokesperson. In an entertaining and unique television spot, Stefano presents a unique demonstration of one of his favourite recipes. The launch includes television spots on TVA, Télé-Québec, TQS and CTV, as well as outdoor advertising. Client: Enzo Reda and Nuna Cognata, Les Aliments Viau. Advisory services, strategy and media: Maya Kitanova. Creation: Suzie Simard. Production: Alex Franchi for Jet Films.
Monday July 20 2009
Rinaldi Communication Marketing is a three-time winner at the 2009 Summit International Creative Award competition
Rinaldi Communication Marketing was awarded three prizes in the Summit International Creative Award competition, amongst thousands of advertisements submitted from over 25 countries. Rinaldi was awarded the following prizes:
- Gold category: Television spot, small budget between $50 000 and $75 000 for the television launch of the « Fantino and Mondello » line for its client Les Aliments Viau
- Bronze category: Outdoor campaign, for the « Je préfère Chop Crazy » campaign, for its client Chop Crazy
- Bronze category: Consumer magazine, full page or larger, for the ad « Ça roule en STI », for its client the Québec Subaru Dealers Association
Monday May 04 2009
Pavigrès Mixes Outdoor, Print and Web in New Spring Campaign
Pavigrès, ceramic importer and retailer, is launching a billboard offensive on Montréal’s West Island as part of its new spring campaign. The campaign, developed by Montreal-based agency Rinaldi, also includes magazine advertisements and a six-page insert in decorating magazines. Further, the new Website allows visitors to discover interior design and decorating ideas. Pavigres.ca offers more than 150 photos presenting the latest trends in European design.
Monday April 27 2009
Chop Crazy will embark on the 'Loft Story' Adventure
Rinaldi Communication Marketing has created the first television commercial for its client Chop Crazy, the healthy fast food chain with a menu comprised of personalized salads. What’s more, Rinaldi initiated the sponsorship project for « Loft Story », so as to form an association between Chop Crazy’s fresh, delicious and dynamic image to those of the famous inhabitants of the loft. The 15 second spot will air on TQS, from the end of March until the end of May.
Wednesday April 01 2009
Rinaldi and Fantino & Mondello
Following the success of the fall 2008 campaign, Rinaldi Communication Marketing is undertaking the second phase of the launch of Fantino & Mondello’s line of deli meats. Starting April 6th and continuing until the end of June, a television commercial featuring spokesperson Stefano Faita will air in order to increase the notoriety of this increasingly popular new brand. Lumibus ads are also in the works. The television spots will air on Radio-Canada, Télé-Québec, TVA and Télélatino.
Wednesday March 25 2009
Pavigrès features innovative and aesthetically pleasing ceramic products thanks to a campaign by Rinaldi Communication Marketing
Did you know that there are ceramic tiles that imitate the appearance, grain, and even the size of wood flooring? Are you familiar with the spectacular collections of oversized ceramic tiles that range up to 9 square feet? These are the feature products spotlighted in an extensive campaign featuring posters and print ads designed by Rinaldi for importer and distributor Pavigrès. Under the theme “Let it take you away!” the spectacular visual shows characters that are literally levitating on these ceramic surfaces. Numerous media were employed: magazines, inserts, outdoor panels, and Web. This campaign has really aroused an interest in renovating come spring!
Friday March 06 2009
The second phase of the launch of the advantageous priced AirTran
The second phase of the launch of the advantageously priced AirTran air service from Burlington takes flight thanks to Rinaldi Communication Marketing. Ready for take-off? Rinaldi was mandated by Toronto agency Quarry Integrated Communications to produce and broadcast the second phase of the launch of air service for AirTran on flights departing from the Burlington airport. This time, Florida destinations were featured, including Orlando and its theme parks, as well as the beaches. As in the first phase, the campaign targets southern Quebec, including Montréal. It is also being featured in press advertisements and radio capsules, under the theme: “Go for it. Nothing can stop you.”
Monday March 02 2009
Rinaldi Communication Marketing creates the advertising material for the Second Edition of the Notte di Gastronomia
On February 27, the most reputable wine producers from Italy and members of the Istituto del Vino Italiano di Qualità – Grandi Marchi, will come together to celebrate the second edition of the Notte di Gastronomia e di Grandi Vini italiani. The Fondation de l’institut de tourisme et d’hôtellerie du Québec (FITHQ), the organizer of this prestigious event, entrusted Rinaldi with the mission of orchestrating the communications aspect: teaser, invitation, reply card, menu, stationery, etc. The graphic approach of the advertising material flawlessly melds the shape of a fork with that of a wine bottle to create a refined and elegant symbol. This project truly reflects Rinaldi’s cultural diversity!
Wednesday February 25 2009
A printed ad campaign, signed Rinaldi, with a crystal clear message
At a time when financial scandals abound, it is difficult to promote a wealth management company and to attract a target group composed of affluent individuals. Rinaldi Communication Marketing’s team has accepted this challenge from Assante Wealth Management and its Chairman, Peter Pomponio, and intends to bring this endeavour to fruition through a carefully crafted print campaign. The strategy lies in a triple offer: a management company that is above reproach, a well known President with proven leadership skills as well as a responsible and transparent team. The creative approach is clear-cut, sharp and honest: “What are you getting for your money?”. In answer to this question, the printed ad features a team of specialists, each one of whom contributes to the clients’ financial health under the leader’s guidance.
Monday February 23 2009
Rinaldi Communication Marketing produces a spectacular installation and unprecedented posters for its client Subaru at the Montreal Auto Show
At the recent Montreal Auto Show, the Rinaldi team created a spectacular installation to highlight the presence of Subaru. In a theatrical environment, the 2009 Subaru Forester was spotlighted at the top of a mountain. The entire feature was presented in the underground parking lot at the Palais des Congrès! Furthermore, posters and signage were also created using the mountain-top theme. The purpose of this campaign was to underscore the success of the new 2009 Forester (SUV under $35,000 in 2008 according to the AJAC), to commend the rally victory of the Impreza (2008 Canadian Rally Championships) and to herald the performance of Subaru sales in 2008.
Saturday February 21 2009
Mercedes-Benz Laval and the Rinaldi Agency collaborate on a Direct Mail Brochure
Mercedes-Benz Laval and the Rinaldi agency collaborated to conceive, produce and send-off a direct mail brochure in Laval. Indeed, the two teams have combined their expertise to expose targeted Laval households to the wide range of the Mercedes-Benz line.
Friday November 07 2008
New Partnership between the Rinaldi Agency and Bullz West Island
The Rinaldi Agency is very pleased to announce a new partnership with Bullz West Island. Bullz West Island, a Bullz Group franchise, decided to entrust the agency with all of its advertising communications. The development, design, implementation, and distribution of its advertising campaigns will be ensured by Rinaldi as well as media planning and placement. We are looking forward to a lasting and productive partnership.
Monday October 27 2008
Pavigrès entrusts Agence Rinaldi with all of its advertising communications
Pavigrès, importer and distributer of ceramic tiles, natural stone, and kitchen and bathroom accessories, is entrusting Rinaldi with all of its advertising communications, including the launch of its print and poster campaigns. Having already completely overhauled the Pavigrès brand image and launched the new corporate Website (pavigres.ca), Rinaldi has now become responsible for all Pavigrès advertising activities. In addition to heading strategic planning, advertising creation, and graphic production, Rinaldi will head the mandate for all media planning and placement. http://www.pubzone.com/newsroom/2008/3x081031x112325.cfm
Friday October 24 2008
Rinaldi and RM2 Interactive Solutions team up to revamp the Incotel-GH corporate image and Web site
The Rinaldi agency, in collaboration with the budding RM2 Interactive Solutions Web agency, has been entrusted with the mission of designing and launching the new Incotel-GH Website. The company, which specializes in IP solutions and the installation of telephony systems, also chose Rinaldi to revamp its graphic charter. Accordingly, the logo, letterhead, and other supports have been developed to promote the corporate image and promote the excellent service and most highly evolved IT telephony products.
Monday October 20 2008
The New Fantino & Mondello Deli Brand to Partner with Stefano Faita
The Rinaldi Group has been entrusted with the mission of launching the Fantino & Mondello line of fine deli products. The brand’s spokesperson is the young chef, Stefano Faita. In a unique and entertaining televised message, Stefano demonstrates one of his favourite recipes. The launch will be executed via televised ads on Radio-Canada, TVA, Télé-Québec and TLN Telelatino; magazine ads, and outdoor advertising will follow.
Wednesday September 03 2008
New Partnership Between Rinaldi and Bullz Group
The Rinaldi agency is very pleased to announce a new partnership with Bullz Group. In fact, Bullz Group decided to entrust the agency with revising its corporate image, and with the development, design, implementation and distribution of its advertising campaigns. Numerous projects are planned including store front signage, business cards, magazine and newspaper ads, and more. We are looking forward to a lasting and productive partnership!
Thursday August 28 2008
New Partnership Between Rinaldi and Mercedes-Benz Laval
The Rinaldi agency is very pleased to announce a new partnership with Mercedes-Benz Laval. In fact, the prestigious Mercedes-Benz Laval dealership decided to entrust the agency with the development, design, implementation and distribution of its advertising campaigns. Numerous projects are planned including radio spots, print ads, electronic support and more. We are looking forward to a lasting and productive partnership!
Friday August 15 2008
Chop Crazy battles unhealthy eating
Chop Crazy, the new fast food restaurant concept that focuses on healthy eating is taking the bull by the horns and the chicken by the beak.In a striking poster campaign created by Groupe Rinaldi, Chop Crazy invites Quebecers to change their habits and eat healthy, and that, without sacrificing the fast food concept. Greens, fruits, and vegetables take the stage! From mid-August to the end of September, bus ads and out-of-home media as well as ads in entertaining daily newspapers will take on the major tenets of traditional fast food. A vitamin-enriched campaign signed by Rinaldi.
Friday August 08 2008
« D » comme décoiffer, dérider et déranger
Discount and La Ronde have formed an extraordinary partnership that is both fun and engaged, and fully orchestrated by Groupe Rinaldi. With strategically positioned posters at La Ronde, Discount presents road safety tips that are highly relevant, particularly during the summer road trip season. The approach is casual and funny, but nonetheless hits home. It completely suits the public that frequents La Ronde. Mischievous in approach but targeting a serious topic, five posters line the route between parking lots and rides. A responsible and committed campaign signed by Rinaldi.
Friday August 01 2008
Rinaldi creates website for Pavigrès under the Beauty Within theme
- The agency developed a new image for
Pavigrès, an importer and distributor of ceramic tiles and natural stones, around the theme of “Internal Beauty”. A new image for a new website (
www.pavigres.ca) that presents exclusive cutting-edge, top-of-the-line products inspired by European design. The main challenge of this project was to bring together Internet technology and design.
Friday May 23 2008
Rinaldi Launches Air Tran Airways
- Rinaldi was selected by Air Tran Airways to conduct its Quebec launch, in collaboration with Quarry Integrated Communications. A press, radio and out-of-home media campaign was used to get the word out about the airline company’s very competitive fares from Burlington, VT to over 50 U.S. cities.
Thursday May 01 2008
Rinaldi's creative team refreshes Château Vaudreuil's branding and graphic charter
- Château Vaudreuil chose the agency to refurbish its image. Logo, graphic charter, stationery, etc… were all thoroughly reviewed or redesigned.
Tuesday April 15 2008
“We are the Casa d’Italia”
- Rinaldi recently launched a fundraising campaign for Casa d’Italia (Little Italy Community Centre). The funds collected will go towards completely renovating and expanding the community and cultural centre. Using out-of-home media and radio spots, the campaign centres on the theme “We are the Casa d’Italia”, and is based on the feeling of belonging. Campaign spokesperson Marco Calliari is the perfect representative of second-generation Italians, an ideal choice to get the message out to young Italian Canadians.
Thursday March 13 2008
Rinaldi produces television ads for Fantino et Mondello
- Les Aliments Viau also chose the agency to launch their brand of deli meats, Fantino & Mondello. A broad communication campaign, including television ads, is planned for the fall of 2008.
Monday February 04 2008
