Rinaldi Communication Marketing has generated many advertising campaigns for the Subaru vehicle line: monthly or seasonal print ads, brand image magazine ads, fleet magazine ads and brand TV commercials.
The Quebec Subaru Dealer Association wanted to make Subaru’s presence at the 2010 Montreal Auto Show an event in itself.
The graphic designers conceived a spectacular installation in the underground parking garage of the Palais des congrès de Montréal. The installation included a stage featuring a vehicle, posters on the columns and complete dressing of the doors and the interior of the elevators leading to the Auto Show.
In fact, Subaru guided and accompanied the visitors to the doors of the exhibition hall.
Results:
The Subaru kiosk saw a considerable increase in traffic compared to previous years.
